Upside Down: The Creation Records Story

Director Danny O'Connor
Genre Documentary
Runtime 101 minutes
Supplier Vision Music Inc.
Festivals/Awards SXSW Official Selection 2011
Release Date In theatres on March 20, 2012
DVD/Blu-ray available on March 20, 2012


Over a quarter of a century since it began and a decade after it folded, this is the definitive film about Creation Records, one of the world's most successful and colourful independent labels. This is the story of the rock 'n roll dream and its accompanying nightmares. Millions of sales on both sides of the Atlantic, near bankruptcy, pills, thrills, spats, prats, success, excess, pick me ups, breakdowns and of course some of THE defining music of the late 20th Century. This is the definitive and fully authorized story of the UK's most inspired and dissolute label, from the Jesus & Mary Chain at the Living Room to Oasis at Knebworth.

Official Film Site |Facebook Page


Cast & Credits

Jesus & Mary Chain
Primal Scream
Teenage Fanclub
My Bloody Valentine
Super Furry Animals

Press & Articles

“'Upside Down': The Story of Creation Records” - The Guardian

“'Upside Down: The Creation Records Story' Preview” - NME

“'Upside Down: The Creation Records Story' Review” - Echo Magazine

“'Upside Down: The Creation Records Story' Review” -

“'Upside Down: The Creation Records Story' Review” - Variety

“The Jesus & Mary Chain and Oasis are in this doumentary, but it's their label, Creation, and its founder Alan McGee who are the fascinating subject” - The Guardian

Upside Down: The Creation Records Story

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Watch the Film

Available on Disc  Available on iTunes

In Theatres Now

July 18, 2012 Vancouver, BC Vancity Theatre

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